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2023 Pantone Color of the Year

Are you ready for Viva Magenta?

A Pantone color is one that can be found in the Pantone Color System or PMS. This system was invented in the 1960's and allows for printers, painters and graphic designers to match to a standardized color by a universal numbering system. Annually, a Pantone Color of the Year is selected. This color is meant to be representative of a trend color for the year, which is then often found throughout the design world in fashion, home goods and even jewelry.

This year's color, Viva Magenta 18-1750, is described this way on the Pantone website.
"It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration..." Leatrice Eiseman, Pantone Color Institute
Will Viva Magenta be found in your wardrobe or home interior in 2023?

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